Apple - Get a Mac
Apple has kicked off its new television and web ad campaign to encourage people which have already owned PCs to purchase Macs as their new computer.
Apple - Get a Mac is the new site's name.
It tells all the reasons why someone used to other PCs will feel better owning one from Apple.
It features two guys. Each guy is the personification of two kinds of computers. One is a regular PC. The other is a Mac.
The impression the two characters give is that one of these guys you are practically going to have to tell how to do his job. Plus, he looks kind of expensive and none to swift in the head or motivated.
The other guys seems to be really on the ball, just awaiting the word to get started.
They are basically touting the Mac ability to look and do good. The Mac is being presented as someting you buy that you can get a lot of out - without putting a lot into it.
They are clearly selling the fun factor and the ease-of-use characteristics. At the same time, they are promising the power born from smart people who had the mission to make a great computer.
The takeaways they are handing out are really good selling points.
If you can use iTunes, you can use a Mac.
The new Macs run really fast - as fast as a PC with the corresponding processor. And Macs are not using slow processors - especially if you buy a dual core CPU model.
You can buy Microsoft Office for your Mac from Apple, just like you can for your MS-Windows running PC. Microsoft does sell it for both computers.
You can grab your PC keyboard, mouse, and a lot of your PC documents - and continue with your Mac. I should point out that the fonts might not look exactly the same. At least not the last time I checked.
It is possible to get MS-Windows running on a Mac. And not only that, if you want - you can possibly get it running faster on your Mac than your PC.
It seems like a decent campaign. Laid back, simple, subtle, and to the point.
Just like a Mac.
Apple - Get a Mac is the new site's name.
It tells all the reasons why someone used to other PCs will feel better owning one from Apple.
It features two guys. Each guy is the personification of two kinds of computers. One is a regular PC. The other is a Mac.
- PC guy
- dumpy guy with baggy gray suit staring off into space
- Mac guy
- alert, fit-looking guy dressed in well-fitting jeans, t-shirt, and jacket - and he looks straight at you
The impression the two characters give is that one of these guys you are practically going to have to tell how to do his job. Plus, he looks kind of expensive and none to swift in the head or motivated.
The other guys seems to be really on the ball, just awaiting the word to get started.
They are basically touting the Mac ability to look and do good. The Mac is being presented as someting you buy that you can get a lot of out - without putting a lot into it.
They are clearly selling the fun factor and the ease-of-use characteristics. At the same time, they are promising the power born from smart people who had the mission to make a great computer.
The takeaways they are handing out are really good selling points.
If you can use iTunes, you can use a Mac.
The new Macs run really fast - as fast as a PC with the corresponding processor. And Macs are not using slow processors - especially if you buy a dual core CPU model.
You can buy Microsoft Office for your Mac from Apple, just like you can for your MS-Windows running PC. Microsoft does sell it for both computers.
You can grab your PC keyboard, mouse, and a lot of your PC documents - and continue with your Mac. I should point out that the fonts might not look exactly the same. At least not the last time I checked.
It is possible to get MS-Windows running on a Mac. And not only that, if you want - you can possibly get it running faster on your Mac than your PC.
It seems like a decent campaign. Laid back, simple, subtle, and to the point.
Just like a Mac.
posted by John Collins | 10:08 PM
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